It is just an important to keep your ad from showing on irrelevant queries as to show your ad on the correct queries.That also means its just as important to conduct negative keyword research as it is to research positive keywords.
The easiest place to find negative keywords is the search query report. If you navigate to the reporting section of your Ad Words account, one of the reports is called a search query report. Run this report, and you will have a Excel file that looks like
If your business is selling , coffee mugs, but you must have a cost per conversion of fewer than $ 5 to be profitable , you can see that the actual search query that contains "RV" is not profitable.
Assuming that you had enough data to prove this was a trend , or you did not sell RV coffee mugs, you would want to stop your ad from showing when "RV" was used in the search query. By adding the negative keyword "-RV" to that particular ad group, you can stop your ad from showing when the word "RV" is used in the search query.
The easiest place to find negative keywords is the search query report. If you navigate to the reporting section of your Ad Words account, one of the reports is called a search query report. Run this report, and you will have a Excel file that looks like
If your business is selling , coffee mugs, but you must have a cost per conversion of fewer than $ 5 to be profitable , you can see that the actual search query that contains "RV" is not profitable.
Assuming that you had enough data to prove this was a trend , or you did not sell RV coffee mugs, you would want to stop your ad from showing when "RV" was used in the search query. By adding the negative keyword "-RV" to that particular ad group, you can stop your ad from showing when the word "RV" is used in the search query.
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