Now that you know the three match types, how should you use them within your Ad words account?
First, you should know you can use all three match types for the same keyword within the same Adwords account. You could have the same keyword exact, phrase, and broad matched within the same ad group.
Second, when determining which match types to use, there are two major considerations: budget and reach.
If you are starting with a small budget and only want to increase your budget as you find profitable keywords, you will want to start with mostly exact match keywords. Once you find keywords that are meeting your business goals, then you can add the phrase matched and eventually broad matched versions of those keywords.
If you are starting with a large budget and are willing to throw everything at the wall to see what converts, you will want to start with all three match types.
If you have multiple match types, you want to make sure that you have exact match bid the highest, phrase match a little lower, and finally broad match at the lowest bid.
The reason why you want to set bids will become very apparent in. when we discuss quality score. Essentially, if all three keywords can be triggered in a search result, Google will show the one with the highest
ad rank. Ad rank is a number derived from multiplying your quality score by your maximum CPC(cost per click).By exact match than the phrase or broad matched keyword.
First, you should know you can use all three match types for the same keyword within the same Adwords account. You could have the same keyword exact, phrase, and broad matched within the same ad group.
Second, when determining which match types to use, there are two major considerations: budget and reach.
If you are starting with a small budget and only want to increase your budget as you find profitable keywords, you will want to start with mostly exact match keywords. Once you find keywords that are meeting your business goals, then you can add the phrase matched and eventually broad matched versions of those keywords.
If you are starting with a large budget and are willing to throw everything at the wall to see what converts, you will want to start with all three match types.
If you have multiple match types, you want to make sure that you have exact match bid the highest, phrase match a little lower, and finally broad match at the lowest bid.
The reason why you want to set bids will become very apparent in. when we discuss quality score. Essentially, if all three keywords can be triggered in a search result, Google will show the one with the highest
ad rank. Ad rank is a number derived from multiplying your quality score by your maximum CPC(cost per click).By exact match than the phrase or broad matched keyword.
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