once you can use one of the above methods to find keywords, you can also see a variety of data about each of the possible keywords. Not all of the data is displayed by default. If you examine the customize columns drop-down selections you can choose which data you can wish to examine
When examining the information, there are three pieces of data that are very important to note, as they will change all of the other statistics on the page depending on their inputs.
The first is the bid you are using to calculate the estimated ad position and estimated average CPC,seen in the top left . If you access the tool from within an adgroup, the maximum cost per click(CPC) used will be your maximum CPC from your ad group. If you are not logged in, you should set a maximum CPC if you wish to see the estimated ad position and average CPC for each keyword.
Please note that this tool is not hooked up to the quality score within your account, and if you have never used that keyword before, your account does not even have that information available for the tool. Therefore, the average CPC and average position data are very rough estimated. Since there are so many factors that go into average CPC. such as other advertisers changing their bids. advertisers within a specific geography, and a plethora of other variables, the suggested CPC should be used as a guide and not as definite number. You should use your common sense and the historical information you have learned about your industry to determine to how useful those two numbers are to your specific account.
The second importance piece of information is the match type. The displayed information is based on the match type of the keyword. If you change the match type, the data will change based on the match type chosen.
The third piece of data is advertiser competition. This is a bad that goes from empty for no competition to full for a highly competitive word. It is always nice to find a highly relevant word with high search volume with little competition. They are very difficult words to find. Just because a word has many competitors does not automatically make it more expensive. While the bar is useful to get an idea on a keyword, this data point alone should not be one to make decision if you choose to add a keyword to your account.
When examining the information, there are three pieces of data that are very important to note, as they will change all of the other statistics on the page depending on their inputs.
The first is the bid you are using to calculate the estimated ad position and estimated average CPC,seen in the top left . If you access the tool from within an adgroup, the maximum cost per click(CPC) used will be your maximum CPC from your ad group. If you are not logged in, you should set a maximum CPC if you wish to see the estimated ad position and average CPC for each keyword.
Please note that this tool is not hooked up to the quality score within your account, and if you have never used that keyword before, your account does not even have that information available for the tool. Therefore, the average CPC and average position data are very rough estimated. Since there are so many factors that go into average CPC. such as other advertisers changing their bids. advertisers within a specific geography, and a plethora of other variables, the suggested CPC should be used as a guide and not as definite number. You should use your common sense and the historical information you have learned about your industry to determine to how useful those two numbers are to your specific account.
The second importance piece of information is the match type. The displayed information is based on the match type of the keyword. If you change the match type, the data will change based on the match type chosen.
The third piece of data is advertiser competition. This is a bad that goes from empty for no competition to full for a highly competitive word. It is always nice to find a highly relevant word with high search volume with little competition. They are very difficult words to find. Just because a word has many competitors does not automatically make it more expensive. While the bar is useful to get an idea on a keyword, this data point alone should not be one to make decision if you choose to add a keyword to your account.
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