The ad/Search share information is only displayed if the url you are examining is associated with your Adwords account login you are using to access the SKTool.
The Ad/search share is composed of two different pieces of data. The ad share is the percentage of time your ad shows for that search. The search share is how often your website appears on page 1 for that particular search query in the organic results.
This information has become more accurate over time, but it is by no means completely accurate. the website bgtheory.com has appeared almost 100 percent of the time in the organic results for several of the keywords shown in the last screenshot. In addition, if you do not filter the data, these keywords are new keywords for your account, so it would make sense that your ad share is 0 percent since you have not added them to your account yet. Therefore, if you do SEO and you see that your website does not seem to have a large search share percentage for words you see that your Website does not seem to have a large search share percentage for words you see traffic from, do not panic. It could be that there is an error with the data.
The data is also based on the entire country. Therefore, if you are geo-targeting , your search share could be a very low number as you are not trying to reach an entire country.
The Ad/search share is composed of two different pieces of data. The ad share is the percentage of time your ad shows for that search. The search share is how often your website appears on page 1 for that particular search query in the organic results.
This information has become more accurate over time, but it is by no means completely accurate. the website bgtheory.com has appeared almost 100 percent of the time in the organic results for several of the keywords shown in the last screenshot. In addition, if you do not filter the data, these keywords are new keywords for your account, so it would make sense that your ad share is 0 percent since you have not added them to your account yet. Therefore, if you do SEO and you see that your website does not seem to have a large search share percentage for words you see that your Website does not seem to have a large search share percentage for words you see traffic from, do not panic. It could be that there is an error with the data.
The data is also based on the entire country. Therefore, if you are geo-targeting , your search share could be a very low number as you are not trying to reach an entire country.
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