Keywords are thoughts put into words. We search to find the answer to a question. Always remember that when you choose a keyword, you are telling a consumer that you can help them find the answer to their question.
When doing keyword research,you should always keep the searcher in mind. It's their thoughts put into words that you want as keywords so your ad can be shown on a search results page.
Before we delve into the four main types of keywords, let us take a closer look at the scenario from to see how any scenario can utilize these types of words.
Our searcher is sitting in his chicago suburban house in january watching tv on a saturday afternoon. suddenly, his spouse calls up from the basement that there is water everywhere. Upon investigation, our searcher determines that a pipe froze causing the pipe to break and flood their basement. This happens every year in chicago, what are the possible keywords?
First, Keywords or thoughts are often segmented into key areas:
Explicit
Problems
Symptoms
Product names or part numbers
We will examine each individually
Types of keywords
Explict keywords are the easiest to research. These keywords often have the highest search volume of all the keyword types. They directly describe the product or service, and very little creativity is necessary to research these keywords. Some examples are:
Dermotologist
computer memory
Finding keyword ideas
When conducting keyword research, you should first consider your themes instead of actual keywords.
A theme is a collection of closely related keywords. In Adwords accounts, thee are also known as ad groups.By first concentrating on your themes , you will build a high level list of how your products or services coordinate with the keyword types.
Often the navigation on a website is already broken down into themes, and much of your initial work is already conducted. However, these are only the direct keywords, and you will still need to do research on the other types of keywords for those direct keywords.
If your website does not have a good navigational structure, then as we walk through the following keyword research ideas, instead of thinking in individual keywords, first take a look at the high level themes and once those are established, come back to each theme and fill in the keywords.
For example , if you were a plumber, here's a list of some of the more popular themes:
plumber
broken pipes
fix shower
kitchen remodeling
bathroom remodeling
overflowing toilet
Emergency plumbing
weekend plumbing
flooded basement
And the list goes on. you should be able to come up with more than 50 different themes for a plumber. with some work, you might even come up with a few hundres themes. while you know your business well, your potential customers- the searchers do not; your business is actually quite complex when you start researching every problem you can fix.
When doing keyword research,you should always keep the searcher in mind. It's their thoughts put into words that you want as keywords so your ad can be shown on a search results page.
Before we delve into the four main types of keywords, let us take a closer look at the scenario from to see how any scenario can utilize these types of words.
Our searcher is sitting in his chicago suburban house in january watching tv on a saturday afternoon. suddenly, his spouse calls up from the basement that there is water everywhere. Upon investigation, our searcher determines that a pipe froze causing the pipe to break and flood their basement. This happens every year in chicago, what are the possible keywords?
First, Keywords or thoughts are often segmented into key areas:
Explicit
Problems
Symptoms
Product names or part numbers
We will examine each individually
Types of keywords
Explict keywords are the easiest to research. These keywords often have the highest search volume of all the keyword types. They directly describe the product or service, and very little creativity is necessary to research these keywords. Some examples are:
Dermotologist
computer memory
Finding keyword ideas
When conducting keyword research, you should first consider your themes instead of actual keywords.
A theme is a collection of closely related keywords. In Adwords accounts, thee are also known as ad groups.By first concentrating on your themes , you will build a high level list of how your products or services coordinate with the keyword types.
Often the navigation on a website is already broken down into themes, and much of your initial work is already conducted. However, these are only the direct keywords, and you will still need to do research on the other types of keywords for those direct keywords.
If your website does not have a good navigational structure, then as we walk through the following keyword research ideas, instead of thinking in individual keywords, first take a look at the high level themes and once those are established, come back to each theme and fill in the keywords.
For example , if you were a plumber, here's a list of some of the more popular themes:
plumber
broken pipes
fix shower
kitchen remodeling
bathroom remodeling
overflowing toilet
Emergency plumbing
weekend plumbing
flooded basement
And the list goes on. you should be able to come up with more than 50 different themes for a plumber. with some work, you might even come up with a few hundres themes. while you know your business well, your potential customers- the searchers do not; your business is actually quite complex when you start researching every problem you can fix.
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