Wednesday, 20 November 2013

Adwords Keyword Tool

   Google has a tremendous amount of search data, Between its organic and paid  search listings across its web properties such as news, Google.com, Google sites in various countries, images, and even products , google has complied a massive amount of data about search queries.
               One of the most powerful tools you can use to start your keyword research process is Google's own AdWords keyword Tool that can examine the information collected across all of these various Properties.
          The  Adwords Keyword Tool can be accessed from a few different places:
           Access the tool directly:https://adwords.google.com/select/
           KeywordToolExternal
       From the Tools menu in your Adwords account
      From an individual ad Group


INTERNAL VS EXTERNAL TOOL ACCESS

   If you access the Adwords keyword tool from the url into the tool from within your adwords account there are a few features you will not see. This is because Google does not know which Adwords account to associate this data with and therefore cannot show you data items from within your adwords account
   
     The two major  features you will not see are a way to find information from an existing keyword within your account, and the ability to view and add negative keyword information.

However , if you access the tool from within your account, the results are tailored to your campaign's geographic and language settings. Therefore, you cannot easily see data from different countries or languages

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