Do Your Ads Reflect the Search Query?

    Ads serve as a bridge between the search query and your landing page. Your goal is to have enticing ad copy that causes a user to "cross the bridge "  from a search result and arrive at your website.
      Adwords ads do not need to be gimmicky. The ads need to quickly convey to the consumer that the answer to their search can be found on your website. If your ad has enticed someone to cross the bridge, the ad copy has done its job.
        Of course, its not quite that simple. There are many types of bridges. Some ads emphasize conversions, and others focus on clicks. Your job is to build an ad that produces results for your company, based on your company's goals, by bringing the correct prospects to your website.

          The ad should reflect both the keywords in your account and the user's search query. If the ad is not highly relevant to both of those items. it will be less effective. Ad copy that does not cover both the search  query and your keywords is like  a bridge that leads to nowhere, Either your ads leads someone to the answer to their question, or it leads off in an irrelevant direction. Make  sure you are always bringing the consumer closer to the answer to their question, assuming the answer is conversion on your website.