Examining the buying funnel phases

    Awareness leads off the top of the funnel.If a consumer does not know about your products, they can never buy from you.A marketer's first job is to make sure that consumers know that your products exist. If  a consumer does not know about your product, they may not realize that your product can fix their problem, let alone understand that you offer a way to help them. At this stage of the buying funnel, your job is to shout from the rooftops that your product exists.
            When we correlate this part of the buying funnel to keywords, the keywords are very general. Consumers do not yet know enough to do a search for the product's  benefits, features, or part types. These keywords  are often high volume, low converting words  such as  TV, plumber, laptop memory, and real estate.
             Once a consumer understands that your  product exists, your next function is to generate interest for your product and how it will make their lives better. We will discuss features and benefits more  during ad copy writing. At this stage of the buying funnel, you want to focus on benefits. Essentially , a benefit is what your product will do for  consumers so they desire your product.
         After consumers have become aware of and interested in your products, they need to learn more about the product so they have enough information to make  informed purchasing decisions. This is known as the learning or information gathering phase of the buying funnel.
         This is where consumers start to delve into product specifications and features and begin to compare products. If a searcher were looking a buy a new HD    TV , this is versus LCD vs DLP televisions. Consumers want to know about pixel burnout rates, what the magic mirrors are in DLPs , and what size TV they actually need for optimal viewing.
        If you were an accounting firm, this is where you would showcase that you offer payroll services, are integrated with Intuir QuickBooks, and have a lawyer on staff for incorporation services.
         It is in the learning stage where searchers first learn your industry jargon. The searcher's query is often more specific and commonly includes brand names and service specialties. Showcasing both benefits and features is useful for consumers during this phase.

Understanding the Buying Funnel

   Before diving into all the different ways to research,group, and choose keywords,you must first  take a step back and examine how people buy products or services,
there are five stages to the buying funnel

• Awareness
• Interest
• Learning
• Shopping
• Buying

Understanding where a keyword falls in the buying cycle can help signal where a consumer is within the buying process so you  can ensure that your ad and landing page match the consumer's shopping phase

While the buying funnel often refers to actual physical products sales, the same principles apply to B2B (business to business ) services,retail,and tother industries

The buying funnel is subset of the broader known buying cycle.The entire buying cycle has two additional  phases known as retention and advocacy.While customer loyalty and lifetime visitor values are important considerations for your entire marketing program, they can be distracting when we initially discuss keywords.Hence , we will only work with the initial aspect of the buying cycle, the sales funnel, during keywords and revisit the full buying cycle in later chapters.

      The shopping cycle is illustrated as a funnel because many searchers will enter the beginning of your product's buying funnel however, as consumers learn more information about your products as compared to others, fewer consumers will transition from one section to the next. As  a marketer, one of your  jobs is to move as many prospects as possible through the funnel so they become customers. 

KEYWORD RESEARCH

Keywords are the foundation of a successful Adwords campaign.If you have a keyword that matches a searcher's query, your ad could show,if you do not have a keyword that matches a searcher's query,your ad is not shown. It is pretty simple: If you decide not to use a certain keyword,your company will not be visible to those searchers.
       Keywords are so paramount to an Adwords campaign that PPC advertising is frequently called keyword advertising or keyword-driven advertising.
          Not all keywords are created equal. Some keywords will have high search volume.Some have high conversion rates, and others will provide low quality traffic.choosing the correct keywords is the first step to advertising with Google Adwords.

Best practices for applying search Theory

The basics of search are not difficult to understand; the principles have been the same ever since people started looking for information.By referring back to the fundamentals of search throughout your marketing,you keep your efforts aligned with the searcher, which can bring long-term success to your company.

• PPC marketing was created and revolutionized in less than a decade.As the industry is ever-changing , those who can continuously evolve their marketing can find great success.
• Search  engines have transformed how people find their information. As more consumers use search engines as their starting point for finding information,more advertisers will find success with search marketing
• The search process starts with a question.that question is translated into words by the searcher.Therefore ,keywords are individual thought processes.
• Every time someone does an action,there is an expectation of results.Meeting these expectations with both ad copy and landing pages helps increase your ppc marketing returns.
• Advertising is not advertising when it is information.When your ads help a searcher find the answer to their question,your CTR and Conversion rates often increase.
• On any search page there are three goals; the search engine's goal, the searcher's goal, and the advertiser's goal.Align your goal with your potential customer the searcher and success usually follows.

Landing pages Lead to New Customers

  when someone clicks on your ad,they are taken to your website. Usually this is the first brand interaction someone has with your company. Its your first chance to showcase your offer to that searcher.
             "Landing Page" is industry jargon for the first page a searcher views after clicking on your ad.It is rarely the home page of your site.It is usually the page within your website that is most logically connected to the search query.
            For instance, if someone conducted a search for "sony digital cameras," they would not want to be taken to Amazon.com home page.The home page does not have information about sony digital cameras. At best, the search results.A much better search experience would have the searcher taken to a page about sony digital cameras within amazon's website.
   Remember, most searchers do not know your website.the searcher does not have prior knowledge about your company.They arrived at your site after clicking on just 95 characters of ad copy. That small amount of text is all the information they have about your site before first visiting it.In fact,your ad copy is the only thing within your entire Adwords account that a searcher can see. therefore , that ad copy is crucial in setting the proper expectation for what the searcher will find after the click

The Psychology of Search

    One of the advantages of Online advertising is transparency of data to the advertiser.It is easy to track click-through rate,conversion rates,cost per conversions,total conversions,bounce rates, and more data points than anyone could ever analyze. The numbers can be overwhelming. Between the reports you can run in ad words,some simple Excel formulas, and your analytic s program,you can get buried in meaningless data.

              It is essential to look beyond the numbers and consider the individuals sitting at their anonymous keyboards conducting the searches.while numbers tell the story of your marketing,it is the actual people who can make your advertising profitable.

            since search marketing and Google ad words in particular is based around people using search engines,you must also think about how search engines are used in everyday life.understanding not only how people use search engines,but how they decide to click on an ad from the search page will help align your marketing efforts with the searches.Having someone arrive at your site is just one step in the equation your website must also be aligned with the searcher's interest so the searcher does not just browse your website but also becomes a new customer.

Google adwords Select Revolutionizes PPC

  February 2002 will always be remembered as the time when google forever changed pay-per-click advertising.Google launched Adwords select, which incorporated all of Goto.com's founding principles; however,in typical google fashion,they added their own twist to the auction model.
    On Goto.com, the more you paid,the higher your ad appeared in search results. that essentially made it so the company willing to pay the most had the highest visibility.Google's main advertising word was relevance, and they changed the ppc auction model to both increase relevance,and they changed the ppc auction model to both increase relevance for a searcher and to maximize how much money google made on a search results page.
                  Their twist was to incorporate click-through rates(ctr) in determining where an ad showed up in the results. they used  a very simple formula to determine ad position:maximum cpc(cost per click) multiplied by CTR

Yahoo vs Google

          In 2001, goto.com was awarded the patent entitled "system and method for influencing a position on  a search result list generated by a computer network search engine". This patent is the heart of PPC advertising technology.In april 2002 , overture sued Google over patent infringement.The lawsuit dragged on for two years, during which yahoo acquired Overture, until it was time for Google to transform into  a  Public company. Not wanting to go  public with a major law suit that threatened its revenue, Google finally settled with Yahoo by issuing 2.7 million share of stock in Exchange for  a perpetual  license to the  patient 

The origin of Google Adwords

In 1996, a small company was formed that would forever change the world of internet marketing.this company was called Idealab.It took two years of hard work and creative ideas before Bill Gross's company would launch Goto.com with a simple business model: Advertisers could choose to display their ads based on What a searcher was trying to find. A searcher would type a query into the search box and if advertisers chose to advertise on that word their ad would show in the search results. There were four simple concepts that made this business model revolutionary

           This first was relevance. a word  later adopted by google throughout their adwords program. showing ads based on what someone was actively seeking made these new search ads more relevant than anything previous displayed on the internet
             Advertisers would only choose to display their ads on keyword searches that were related to their products or services. since their ads would then only be shown when someone was searching for related information, these ads would help the searchers find what they were seeking.
              Before the days of PPC, the ads alongside  a search results page were often banner ads that had nothing to do with the search query.while these ads did gather many impressions, they were not relevant to the user and thus were rarely clicked.Advertisers were paying for exposure but were not receiving much traffic for their ad dollars.
               In the early days of google, before Adwords launched,the founders of google had been questioned many times by their investors about how they would eventually monetize their search engine.At that time, the founders did not have an answer; however, they held steadfast to the belief that at the moment someone was shown a page of search results.

What is ppc market

Every one having doubt about the ppc market so first we have to learn the ppc market.

what are the factors that influence the ppc market before  know that we have to understand the ppc means paid per click .Some interesting facts on the ppc is the first dollar spent on the ppc advertising is in 1998.After that so many companies spend their advertisement on this market . At present google earns more income on the ppc market.
          Once we have to manage more than 40,000 accounts in this ppc market.A company get leads through this advertisement without this we may go through the digital marketing.
        pay-per-click(ppc) advertising is effective because it mirrors the search process, and the two work seamlessly with each other.understanding the origins and evolution of ppc advertising will also given you a glimpse into its future, so you can continue to take advantage of this ever-expanding form of advertising

Google Adwords

Every one heard the word adwords so what is adwords here i said a points related to the adwords in google
Adwords means we have to pay the money to the google for our ads to display , in that we can use the google adwords account to create the ads.
so first we can sign in the account and launch our adwords account in google

HOW TO CREATE A FACEBOOK FAN PAGE

First before create the facebook fan page we have to create the facebook account in that we can give the all the details in the blanks and after that email or phone verification is there we should completed that process next we entered into the facebook profile in that we can see the create a new page just click that tab next proceed to content as we like after that we can give the permissions for the site as a admin or else moderator like that so we can improve the likes and see the daily results in the statitics page so we can know the traffic and where we get that traffic everything we can know that.

In that facebook we can improve the likes by using the paid market we should page the money to the facebook and get the daily links based on the money in that way we can promote the facebook fan page by using the ppc market in that we daily made the good traffic for our facebook fan page . According to the facebook here a developers site is inbuild in the facebook so that by using that developers site we can promote the apps and develop the apps by using that ppc network here ppc plays a major role in the facebook because our money turns into ads if any one click that ad we can paid for that ad in that way we can promote our business

what is insurance ?

people dont know the useful of having insurance it is of anytype but it is useful for the present situations.It create a life guarentee for the entire life and no need to worry about the money in the olden days so every minute we are happy for having the insurance . Based on this type insurance can be classified like
1) general insurance
2) health insurance
3) travel insurance
4)business insurance

Based on countries like the usa , uk germany they having the different insurance is there.
for example if we want a insurance for life it can be comes under the one life insurance in this insurance people claims for based on age.
they take the insurance for their children as some policies name like baby policy, money back policy in this variety they have different types of policies is there
  In india we have the insurance given companies like the life insurance corporation(lic)
it offers variety of policies for children to old people so it having the largest sector in the insurance industry.
so every citizen need the policy like us in the usa people having interest in taking the policies because life has no guarentee thats why they can  claim a best policy for their young ones.
In usa the people take policy not only for the life they can claim the policy for the cars , business, properties etc.even some interesting facts like they can claim policy for their pets also how funny people are but the given importance for their loved ones.