The long tail is a term first coined by Chris Anderson in an article in Wired Magazine to describe how niche markets can sell a large number of infrequently sold items that together create more total sales than the top-selling product lists.
For example , before the days of the internet, bookstores had to keep physical inventory in their stores. There is a finite number of books in each category were most prominently featured. A book had to constantly sell to continue to maintain space on the shelves; otherwise, it was regulated to the discount bin to make space for a book that was selling. while some of these books might have sold a few copies each month, it was not worth the shelf space of these to try and keep them in stock.
Then came Amazon.com, which had no physical storage limit for its products. Suddenly, a book that only sold one copy a month, or only a hundred copies a year, could still be profitable for amazon. when you combine the millions of books that only sell a few copies, total sales can be equal to or even exceed the top best selling books.
You can repeat the same logic for any niche-based business, such as Netflix. Netflix carries thousands of copies of the most rented titles. However, the Power of Netflix comes from their ability to carry even a few copies of each low-demand title. It is a powerful value proposition to the Netflix customer that even these niche movies can be rented. The total rentals of the top hundred movies.
This same logic can be applied to keywords. single word keyword searches make up roughly 20 percent of the search volume in the United States. However, search queries that are five or more words in length make up nearly 20 percent of the search volume as well
There are two main ways that marketers use the phrase "long tail Keyword" when discussing keywords:
There are two main ways that marketers use the phrase "Long Tail Keyword" when discussing Keywords:
The first refers to keyword searches that are three or more words in length. Essentially, someone typing in three or more words in length.
Essentially , someone typing in three or more words in a search box is being specific in defining the information they are wishing to discover
The second refers to low search volume. Instead of focusing on how many words are in the search query, these marketers consider long tail keywords to have low search volume. In this instance, even a one-word keyword with low search volume would be a long tail word
Each year, the number of words used in search queries grows.As the general search population starts to search with more words, the popularity of two and three keyword phrases will grow as well.
Therefore, when considering the long tail,keywords, I favor applying it toward search volume. The principle of the long tail is to aggregate infrequent data points. In searches this would be keywords with low search volume
For example , before the days of the internet, bookstores had to keep physical inventory in their stores. There is a finite number of books in each category were most prominently featured. A book had to constantly sell to continue to maintain space on the shelves; otherwise, it was regulated to the discount bin to make space for a book that was selling. while some of these books might have sold a few copies each month, it was not worth the shelf space of these to try and keep them in stock.
Then came Amazon.com, which had no physical storage limit for its products. Suddenly, a book that only sold one copy a month, or only a hundred copies a year, could still be profitable for amazon. when you combine the millions of books that only sell a few copies, total sales can be equal to or even exceed the top best selling books.
You can repeat the same logic for any niche-based business, such as Netflix. Netflix carries thousands of copies of the most rented titles. However, the Power of Netflix comes from their ability to carry even a few copies of each low-demand title. It is a powerful value proposition to the Netflix customer that even these niche movies can be rented. The total rentals of the top hundred movies.
This same logic can be applied to keywords. single word keyword searches make up roughly 20 percent of the search volume in the United States. However, search queries that are five or more words in length make up nearly 20 percent of the search volume as well
There are two main ways that marketers use the phrase "long tail Keyword" when discussing keywords:
There are two main ways that marketers use the phrase "Long Tail Keyword" when discussing Keywords:
The first refers to keyword searches that are three or more words in length. Essentially, someone typing in three or more words in length.
Essentially , someone typing in three or more words in a search box is being specific in defining the information they are wishing to discover
The second refers to low search volume. Instead of focusing on how many words are in the search query, these marketers consider long tail keywords to have low search volume. In this instance, even a one-word keyword with low search volume would be a long tail word
Each year, the number of words used in search queries grows.As the general search population starts to search with more words, the popularity of two and three keyword phrases will grow as well.
Therefore, when considering the long tail,keywords, I favor applying it toward search volume. The principle of the long tail is to aggregate infrequent data points. In searches this would be keywords with low search volume
No comments:
Post a Comment