You have probably heard someone mention an Ad words account that has over a million keywords. Yet, by most estimations the English language only contains roughly one-quarter of a million words. How can an Ad words account have more than four times the number of words in the entire English language?
The answer is simple : by creating keywords lists.
Before creating keyword lists and generating millions of keywords, it is important to first consider what you are going to do with those keywords.
Most companies do not need millions of keywords. There is not a magic number for how many keywords you should have in your account.The answer to " how many keywords should I have in my Account?" come back to relevancy.
You should only have relevant keywords in your account. If the keywords you create help a searcher find the answer to their Question, then these are good keywords. If your keywords start to become ambiguous and could have multiple meanings, you need to make a financial decision about whether it is worth it to your company to advertise on a word with marginal (or worse, negative) results.
For example, if you were to search for "TV", what would you expect to find?
TV reviews
TV guide
TV repair
TV celebrities
Plasma TVs
These highly unrelated terms could all be shown for a keyword such as "TV". the keyword is not specific enough to have any definitive user intent. Here are some issues to consider:
EXAMINING YOUR KEYWORDS If you cannot determine the user intent of a keyword, it is probably not specific enough for your account.This is a rule of thumb, and there are definitely exceptions. IT is useful to first test out the more specific keywords, and then once you have an idea of cost per conversion and conversion rates on the more specific keywords, try out some of the more general keywords to see if they are profitable for your advertising dollars.
DETERMINING THE RIGHT NUMBER OF KEYWORDS The next consideration in determining how many keywords you should use comes back to management time. If you have a 100,000 database reports are highly time consuming for organizing that much data and determining your profit on each keyword so that you can decide how much you would like to bid for each word. You may need a bid management system to handle that many words.
UNDERSTANDING GOOGLE AD WORDS ACCOUNT LIMITS The last consideration is google ad words account limits. A standard Google Ad words account can only have 50,000 active keywords. If you need more than 50,000 keywords, you have two options.
option 1: Larger spenders Google has an enhanced account that can hold up to 50 active campaigns and much larger keyword list. You will have to have your Ad words rep enable this for you. If you do not spend well into five figures a month with Google , you will most likely not be able to have this feature turned on.
option 2: Linking Accounts Google can link accounts together on the back end so they share some data and only serve one ad per search result. If you need multiple accounts, then talk to an Ad words rep.
If you are wondering why Google has caps on keywords, you can examine it from their perspective. Every keyword entered into their system has to be stored in multiple databases. Every local database is examined for keyword matches every time sometime someone conducts a search on Google . Google is trying to filter through millions of keywords to serve ads to a searcher in less than one second. The less total database space being used to house keywords, the easier it is to sort through the keywords to quickly serve results to the searcher.
Therefore while you will learn techniques for creating millions of keywords, it is best to initially keep your list to fewer than 50,000 keywords unless you are spending ten of thousands of dollars each month with Google.
The answer is simple : by creating keywords lists.
Before creating keyword lists and generating millions of keywords, it is important to first consider what you are going to do with those keywords.
Most companies do not need millions of keywords. There is not a magic number for how many keywords you should have in your account.The answer to " how many keywords should I have in my Account?" come back to relevancy.
You should only have relevant keywords in your account. If the keywords you create help a searcher find the answer to their Question, then these are good keywords. If your keywords start to become ambiguous and could have multiple meanings, you need to make a financial decision about whether it is worth it to your company to advertise on a word with marginal (or worse, negative) results.
For example, if you were to search for "TV", what would you expect to find?
TV reviews
TV guide
TV repair
TV celebrities
Plasma TVs
These highly unrelated terms could all be shown for a keyword such as "TV". the keyword is not specific enough to have any definitive user intent. Here are some issues to consider:
EXAMINING YOUR KEYWORDS If you cannot determine the user intent of a keyword, it is probably not specific enough for your account.This is a rule of thumb, and there are definitely exceptions. IT is useful to first test out the more specific keywords, and then once you have an idea of cost per conversion and conversion rates on the more specific keywords, try out some of the more general keywords to see if they are profitable for your advertising dollars.
DETERMINING THE RIGHT NUMBER OF KEYWORDS The next consideration in determining how many keywords you should use comes back to management time. If you have a 100,000 database reports are highly time consuming for organizing that much data and determining your profit on each keyword so that you can decide how much you would like to bid for each word. You may need a bid management system to handle that many words.
UNDERSTANDING GOOGLE AD WORDS ACCOUNT LIMITS The last consideration is google ad words account limits. A standard Google Ad words account can only have 50,000 active keywords. If you need more than 50,000 keywords, you have two options.
option 1: Larger spenders Google has an enhanced account that can hold up to 50 active campaigns and much larger keyword list. You will have to have your Ad words rep enable this for you. If you do not spend well into five figures a month with Google , you will most likely not be able to have this feature turned on.
option 2: Linking Accounts Google can link accounts together on the back end so they share some data and only serve one ad per search result. If you need multiple accounts, then talk to an Ad words rep.
If you are wondering why Google has caps on keywords, you can examine it from their perspective. Every keyword entered into their system has to be stored in multiple databases. Every local database is examined for keyword matches every time sometime someone conducts a search on Google . Google is trying to filter through millions of keywords to serve ads to a searcher in less than one second. The less total database space being used to house keywords, the easier it is to sort through the keywords to quickly serve results to the searcher.
Therefore while you will learn techniques for creating millions of keywords, it is best to initially keep your list to fewer than 50,000 keywords unless you are spending ten of thousands of dollars each month with Google.
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