Who searches for the word "bleach"?
IF you thought the most common searcher was a 20 to 50 years old female then you have joined a large group of people who do not watch Japanese anime.
The most common searcher for the word "bleach" is a male under 24 years of age show has completely changed the dynamic of that word.
There are words whose meanings have changed, and there are other words that describe multiple items.
A search for the word "ceramic" could be for a $0.99 figurine or a $ 10,000 factory part.
A search for "buy pipe" could mean a nice meerschaum tobacco-smoking pipe or a replacement for the busted pipe in your basement.
Sometimes relatively few people searching on a particular keyword will actually fit your ideal customer profile, and you may want to just avoid using that keyword altogether. For instance, if you sold Clorox and realized that the majority of people searching for the word "bleach" do not meet your website goals, you may wish to not advertise on that specific keyword. There are other times when the word is essential to your advertising campaign.
There are ways to write ad copy so you can showcase whether you are selling Clorox bleach or bleach DVDs. This will help the searcher understand what products you offer. however, the first step is that you have to know it's a commonly confused word.
The best way to start understanding your words is to look at the natural search results. If you see sites or ads for seemingly unrelated industries, you should investigate further.
Another place to find these differences is in your keyword reporting, which we will discuss in later posts. If you see words that seem highly targeted yet do not convert, it is worth your time to take a quick look and see if that word has multiple meanings.
Another fantastic tool is Microsoft Ad center Labs. One of the various tools available attempts to predict the demographic characteristics of a keyword
understanding when your keywords might be confused with other products or services can help you to be more specific with the words and themes you choose keep you from spending money on keywords that do not lead to sales.
IF you thought the most common searcher was a 20 to 50 years old female then you have joined a large group of people who do not watch Japanese anime.
The most common searcher for the word "bleach" is a male under 24 years of age show has completely changed the dynamic of that word.
There are words whose meanings have changed, and there are other words that describe multiple items.
A search for the word "ceramic" could be for a $0.99 figurine or a $ 10,000 factory part.
A search for "buy pipe" could mean a nice meerschaum tobacco-smoking pipe or a replacement for the busted pipe in your basement.
Sometimes relatively few people searching on a particular keyword will actually fit your ideal customer profile, and you may want to just avoid using that keyword altogether. For instance, if you sold Clorox and realized that the majority of people searching for the word "bleach" do not meet your website goals, you may wish to not advertise on that specific keyword. There are other times when the word is essential to your advertising campaign.
There are ways to write ad copy so you can showcase whether you are selling Clorox bleach or bleach DVDs. This will help the searcher understand what products you offer. however, the first step is that you have to know it's a commonly confused word.
The best way to start understanding your words is to look at the natural search results. If you see sites or ads for seemingly unrelated industries, you should investigate further.
Another place to find these differences is in your keyword reporting, which we will discuss in later posts. If you see words that seem highly targeted yet do not convert, it is worth your time to take a quick look and see if that word has multiple meanings.
Another fantastic tool is Microsoft Ad center Labs. One of the various tools available attempts to predict the demographic characteristics of a keyword
understanding when your keywords might be confused with other products or services can help you to be more specific with the words and themes you choose keep you from spending money on keywords that do not lead to sales.
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