In 1996, a small company was formed that would forever change the world of internet marketing.this company was called Idealab.It took two years of hard work and creative ideas before Bill Gross's company would launch Goto.com with a simple business model: Advertisers could choose to display their ads based on What a searcher was trying to find. A searcher would type a query into the search box and if advertisers chose to advertise on that word their ad would show in the search results. There were four simple concepts that made this business model revolutionary
This first was relevance. a word later adopted by google throughout their adwords program. showing ads based on what someone was actively seeking made these new search ads more relevant than anything previous displayed on the internet
Advertisers would only choose to display their ads on keyword searches that were related to their products or services. since their ads would then only be shown when someone was searching for related information, these ads would help the searchers find what they were seeking.
Before the days of PPC, the ads alongside a search results page were often banner ads that had nothing to do with the search query.while these ads did gather many impressions, they were not relevant to the user and thus were rarely clicked.Advertisers were paying for exposure but were not receiving much traffic for their ad dollars.
In the early days of google, before Adwords launched,the founders of google had been questioned many times by their investors about how they would eventually monetize their search engine.At that time, the founders did not have an answer; however, they held steadfast to the belief that at the moment someone was shown a page of search results.
This first was relevance. a word later adopted by google throughout their adwords program. showing ads based on what someone was actively seeking made these new search ads more relevant than anything previous displayed on the internet
Advertisers would only choose to display their ads on keyword searches that were related to their products or services. since their ads would then only be shown when someone was searching for related information, these ads would help the searchers find what they were seeking.
Before the days of PPC, the ads alongside a search results page were often banner ads that had nothing to do with the search query.while these ads did gather many impressions, they were not relevant to the user and thus were rarely clicked.Advertisers were paying for exposure but were not receiving much traffic for their ad dollars.
In the early days of google, before Adwords launched,the founders of google had been questioned many times by their investors about how they would eventually monetize their search engine.At that time, the founders did not have an answer; however, they held steadfast to the belief that at the moment someone was shown a page of search results.
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