when someone clicks on your ad,they are taken to your website. Usually this is the first brand interaction someone has with your company. Its your first chance to showcase your offer to that searcher.
"Landing Page" is industry jargon for the first page a searcher views after clicking on your ad.It is rarely the home page of your site.It is usually the page within your website that is most logically connected to the search query.
For instance, if someone conducted a search for "sony digital cameras," they would not want to be taken to Amazon.com home page.The home page does not have information about sony digital cameras. At best, the search results.A much better search experience would have the searcher taken to a page about sony digital cameras within amazon's website.
Remember, most searchers do not know your website.the searcher does not have prior knowledge about your company.They arrived at your site after clicking on just 95 characters of ad copy. That small amount of text is all the information they have about your site before first visiting it.In fact,your ad copy is the only thing within your entire Adwords account that a searcher can see. therefore , that ad copy is crucial in setting the proper expectation for what the searcher will find after the click
"Landing Page" is industry jargon for the first page a searcher views after clicking on your ad.It is rarely the home page of your site.It is usually the page within your website that is most logically connected to the search query.
For instance, if someone conducted a search for "sony digital cameras," they would not want to be taken to Amazon.com home page.The home page does not have information about sony digital cameras. At best, the search results.A much better search experience would have the searcher taken to a page about sony digital cameras within amazon's website.
Remember, most searchers do not know your website.the searcher does not have prior knowledge about your company.They arrived at your site after clicking on just 95 characters of ad copy. That small amount of text is all the information they have about your site before first visiting it.In fact,your ad copy is the only thing within your entire Adwords account that a searcher can see. therefore , that ad copy is crucial in setting the proper expectation for what the searcher will find after the click
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